Company Profile

We are a manufacturing company located in Semarang, Central Java.
Our company produces cosmetics, toiletries and health care.
With total investment around USD 10 million and 500 workers in 10.000 square meters area.

  • Brief history / background

    1989 :

    Mr. Billy Hartono Salim the company founder, started to set up his own small distribution service company and network for cosmetic and perfumery products named PT. Karya Asri Perdana Mandiri.

    2001 :

    • As the business expanded, he then built own factory named PT. Kosmetika Alam Pesona Mandiri (KAPM) and began to produced toiletries product such as Lulur mandi (body scrub), cologne, also became a pioneer for the successful Sabun Sirih Feminine Wash product.
    • With wide networking and distribution experience in the field, PT. Vitalis Indonesia was also set up as the exclusive distributor.

    2005 :

    With a vision to enter global market then PT. Vitalis Indonesia joined with Unza Group of company and formed PT. Unza Vitalis Indonesia.

    2007 :

    Established new owned company PT. Victoria Care Indonesia (VCI) and PT. Suka Sukses Sejati (3S) as the Indonesian exclusive distributor.
  • Our Vision

    To be a leading company in cosmetic, toiletries and health care in Indonesian market.
  • Our Mission

    To extend and enhance human life by providing the highest quality cosmetic, toiletries and health care products.
  • Our Values

    • Speed of Work
    • Simple Procedure
    • Smart Thinking
    • Strong Team Work
    • Stakeholder Satisfaction
    • Superior Customer Service
    • Standardized Manageable Process
    • Strong and High Integrity
  • Factory Highlight

    • On 26 April 2007 PT. Victoria Care Indonesia officially announced the 1.000 sq meter new factory in Semarang city - Central Java, with up to USD 10 million in total investment.
    • The factory has also received GMP (Good Manufacturing Process) certification from BPOM to make sure that each of our product being produced and processed according to international standard.
    • With around 500 workers consist of Production, R&D and QC supported by latest manufacturing machinery with high output capacity, the factory is purposed to meet market demand and also as a stepping stone to achieve our future vision.
  • Our company production capacities are :

    Liquid Soap 6 million pcs/year
    Roll on 3 million pcs/year
    Lipstick 3 million pcs/year
    Talc 3 million pcs/year
    Facial 3 million pcs/year
    Bar Soap 3 million pcs/year
    Body Scrub 3 million pcs/year
    Cream 3 million pcs/year
    Perfume cologne 72 million pcs/year
    Feminine wash 12 million pcs/year